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 1. A short introduction of the company? Why does this company want to globalize? 2. What are the most important issues/challenges that confront the company when coming to the US? 3. What is your analysis of these issues? •You can start with SWOT/PESTEL.•You should use Michael Porter’s Five forces analysis as a framework for analyzing the level of competition within an industry. •You may also need Michael Porter’s Diamond Model of National Advantages to help understand the competitive advantage nations possess due to certain factors available to them, and to explain how governments can act as catalysts to improve a country’s position in a globally competitive economic environment.4. What, exactly, should the company (case protagonists) do? Recommend an explicit, feasible plan of action that will improve the company’s competitive position and/or outcomes.


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