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The purpose of this essay is to discuss the extent to which an individual strategic leader can contribute to high firm performance. It provides a discussion of what constitutes as high firm performance and the various ways it can be measured. It also identifies ways in which individual strategic leaders can contribute to high or poor firm performance, whilst providing real examples. The essay will touch on variables that influence the extent to which an individual impacts firm performance such as, strategic positioning/ roles, personality characteristics and board dynamics


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