Samantha King, Pink Ribbons: Breast Cancer and the Politics of Philanthropy.
Book Review Essay: This assignment requires students to synthesize and integrate the scholarly and professional literature reviewed in the course. The work should Provide an overview of the authors’ primary thesis; Identify and discuss at least five key issues raised by the book that are relevant to public relations and advertising ethics and social responsibility; and Explain at least five “lessons learned” from reading the book that could be applied to the effective and ethical practice of global strategic communications.
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