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Course:Digital Strategy Title: Digital Strategy Research Essay Question Choose a company and analyse how culture influences the uptake of digital disruption and how this then influences digital strategy. Some cultures are open to change and others may find it more challenging. Make sure you take into account issues such as cultural values and norms, the role of hierarchy, infrastructure and financial implications (but not limited to these issues). Use specific examples to support your thesis. Your essay shall be structured, as follows 1. Introduction: definitions and discussions of key concepts as well as a description of the essay structure. 2. Background about your choose a company 3. Provide a critical analysis of relevant literature: this should identify and explain relevant theories, arguments and perspectives regarding the topic of your choice. You can take a specific position on the topic and discuss the literature to support, refute or demonstrate your position. Here you are free to create appropriate sub-section headings. 4. Discussion of the main challenges, problems and issues businesses face in relation to the chosen topic (or your specific position). 5. Conclusion: discussion of the overall coverage of the topic including emerging trends about the future. 6. References Process • Chose a topic that can demonstrate your understanding of the course (and that interests you!) • Locate relevant sources (databases, journals, books). You are expected to refer to refereed (peer reviewed) academic papers more so than Internet yellow pages. • Identify relevant literature (at least 10 relevant articles. Start with the course references list to support your initial exploration of the themes, concepts and issues that may apply to the topic). • Analyse and synthesise the literature to produce an analytical essay that addresses not only “what” questions but also “why”, “how” and “in what sense” questions. Digital Strategy Essay


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