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This project involves an analysis of an Asian company of your choice in relation to the political and the economic integration of Asia to the global economy. The objective is to allow you to learn about this company’s strategy of going global. 1. It is important for all of you to apply the following theory to your final paper for a good grade. • SWOT/PESTAL Analysis

• PORTER’s Five forces analysis as a framework for analyzing the level of competition within an industry • And/or Michael Porter’s Diamond Model of National Advantages • Suggestion/Conclusion 2. Example of Presentation format Slide 1: The problem or research topic – Short explanation. Why do you think this is topic is a good research topic? Slide 2: Evaluation of the project: SWOT or PESTAL Slide 3/4: Competition: PORTER’s Five forces analysis as a framework for analyzing the level of competition within an industry And/or Michael Porter’s Diamond Model of National Advantages Slide 5: Suggestion/ Conclusion Your final paper should persuasively argue and reason half a dozen major points. The final presentation will require your critical insights, analysis, and recommendations for this company. 1. A short introduction of the company? Why does this company want to globalize? 2. What are the most important issues/challenges that confront the company when coming to the US? 3. What is your analysis of these issues? • You can start with SWOT/PESTEL. • You should use Michael Porter’s Five forces analysis as a framework for analyzing the level of competition within an industry. • You may also need Michael Porter’s Diamond Model of National Advantages to help understand the competitive advantage nations possess due to certain factors available to them, and to explain how governments can act as catalysts to improve a country’s position in a globally competitive economic environment. 4. What, exactly, should the company (case protagonists) do? Recommend an explicit, feasible plan of action that will improve the company’s competitive position and/or outcomes.

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